Vitec Imaging Solutions aquires Audix mic brand
Posted on: Wednesday 12th of January 2022
On January 10th, Vitec Imaging Solutions — a Division of The Vitec Group PLC — announced a deal to acquire mic maker Audix and its affiliates, with the deal expected to close shortly.
Known for its studio and live performance mics, designed and manufactured in Portland, Oregon, Audix is especially active in the US market. As part of the Vitec family, the Audix team and facility in Oregon will become Vitec Imaging Solutions’ Audio R&D Centre of Excellence, enabling the acceleration of the company’s in-house microphone product design, development and manufacturing across all Vitec audio brands. With the acquisition of Audix, Vitec’s audio capture strategy is now structured around three core brands that cover all growth segments of the $1 billion microphone market: Audix, Rycote — mic and noise cancellation accessories, and JOBY range of mics for content creators.
According to Vitec’s Marco Pezzana, “Audix is the perfect addition to our existing audio range, in a high-tech, growing category. The brand will significantly increase our total addressable market, advance our audio technology capabilities and, most importantly, bring great people with intimate knowledge of the audio industry, who will be a real asset to the company and enable us to accelerate the delivery of Vitec’s audio strategy.”