Fender agrees to acquire and merge with PreSonus
Posted on: Monday 1st of November 2021
Fender Musical Instruments Corporation has today announced it has signed a definitive agreement of merger with PreSonus Audio Electronics, Inc. The Baton Rouge, Louisiana based brand is a manufacturer of recording and live-sound hardware.
The musical instrument giant, best known for its guitars and amplifiers, is over 75 years old now – but sees potential in the technology of PreSonus as more guitarists plug in to interfaces as well as amps – with the use fo virtual amps and effects commonplace across pro and project studios. As the joint press release states, “this modern workflow has expanded the traditional signal chain to include capturing and distributing creative content to the world. Fender envisions an ecosystem that seamlessly integrates hardware and software to create an effortless end-to-end experience for customers at all levels in their creative journey, and joining forces with PreSonus makes that possible.”
PreSonus, founded Jim Odom and Brian Smith, is now over 25 years old itself. Its raison d’etre is the design and manufacturer of both recording and live-sound hardware, though it also has its Studio One DAW system and the Sphere subscription ecosystem built around it.
“We are thrilled to welcome everyone on the PreSonus team to the FMIC family and excited about the future growth opportunities available to both companies,” said Andy Mooney, CEO Fender Musical Instruments Corp. “Our teams share the same passion for music, the same commitment to innovation and the same desire to inspire and equip current and future generations of artists”
“I would like to extend our utmost gratitude to our loyal Baton Rouge and Louisiana community that have supported PreSonus for the last two decades,” said Kevin Couhig, Chairman of PreSonus. “It has been wonderful being a part of this incredible journey with PreSonus. I’m excited to see what the future holds going forward”
“After more than 25 years PreSonus feels it has found the right partner to support us as we continue our growth,” said Jim Odom, Founder/CSO PreSonus. “We look forward to showing our current and future music community what this opportunity means for them.”
“PreSonus and Fender’s combined vision, the way we see the future of music creation, and the fundamental alignment of goals has made this an exciting idea since the first conversation,” said Jim Boitnott, CEO PreSonus. Completion of this merger is subject to U.S. regulatory approvals and other customary closing conditions. At this time, FMIC and PreSonus will continue to operate as separate entities.
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